Marketing is probably the one business expense that, when invested wisely, can result in substantial benefit to a business, but, conversely, when money is spent without consideration, it is wasteful and can ultimately prove a financial burden for the business.
In this module we’ll be introducing you to the principles of marketing, including giving you insights into determining who your customer is and how best to target them. As the BizNatal way is all about simple, practical and cost-effective solutions, the module will outline a range of free and low-cost marketing opportunities and will give you tips and tools to plan your marketing.
In summary, through this 29-page e-book, and our five templates, we will help you:
- Identify your customer (s)
- Give you a better understanding of what marketing is
- Outline 10 marketing options which cost you nothing
- Outline six marketing options that cost very little
- Provide ideas for how to plan your marketing program
- Tips on how to monitor your marketing success
- Five templates to assist you to plan, budget and schedule your marketing