The growing use of the internet to find products and services we want, as well as answers to questions, means it’s vital any business owner maximises their online presence as cost-effectively as possible. Many people are also surprised to learn that you can have an online presence (a) without ever creating one, and (b) without having a website for your business.
In this module we’ll be introducing you to some simple ways to improve your business’s online presence and how to take control of it so you can enhance your searchability, and to also ensure there’s nothing nasty on the internet about you or your business.
This module is particularly important as all business owners find their email inboxes inundated with emails from people offering to improve online presence, and many business owners have found they’ve signed up for expensive programs that they don’t need, or that cost a lot of unnecessary money and don’t give the result they want or require. Often the programs lock them into payments on a lengthy contract basis too.
The topics we’ll cover in this module include:
- Why you need an online presence
- Why do you need to be in control of your online presence
- How do you assess & update your current online presence?
- What is SEO?
- What is a keyword?
- What are the keywords for my business?
- How do you enhance your online presence?
- What is Google My Business and how do I use it?
- How to get online reviews
- How do you deal with online reviews?
- Tips to enhance website SEO
- Monitoring your online presence
At the conclusion of this module you should be able to be more confident in not only being able to deal with improving your online presence yourself, but also more confident to deal with telemarketers and an inundation of email into your inbox offering “amazing” deals to improve how your business is seen on the internet.
NOTE: This module deals with what you can do to improve your online presence without spending a cent. There are options available where you can pay agencies to do work for you, and you can purchase enhanced advertising programs too.
The module includes a 17-page e-book plus three templates.
Template downloads include:
- A simple online audit
- A detailed online audit
- Online information template