The BizNatal logo reflects the brand’s mission which is to help regional women to “raise their business “baby” from conception to adulthood. The logo depicts a mother looking lovingly into the eyes of her “baby” represented by a pink dollar sign to reflect the intent of the enterprise to make money.
The BizNatal logo was designed by Demelza Thorpe of Powdermonkey Design in the Adelaide Hills of South Australia. Demelza established her graphic design business at her home in regional SA in 2012 after a career working for others in the graphic design field. Her passion is to “make personalised, bespoke graphic design accessible for startups, small business and regular folk”.
Powdermonkey Design is our graphic design supporter for Phase 1 of the BizNatal program, providing a basic branding pack for participants including a personalised logo and basic style guide including fonts and colours.